Vizio’s Elevate soundbar has finally hit shelves. You can buy it today for $999.99. The 48-inch soundbar supports Dolby Atmos and DTS:X. The soundbar houses 18 speakers and comes with a wireless eight-inch subwoofer. The cool thing is that some of the speakers rotate — they face upward while you’re playing Dolby Atmos content and point forward for standard audio.
I spoke to Vizio CEO William Wang about the Elevate earlier this year. He said the soundbar is intended to hook non-enthusiast customers on Dolby Atmos by showing them, visually, the difference between the two tiers of audio. He also noted that while the Elevate is asking a steep price, he expects the rotating speakers to appear in lower-cost devices down the road. The Elevate is being positioned as a good companion purchase for Vizio’s first 4K OLED TV, which is also now available.
Currently, you can order the Elevate at Best Buy and Walmart. Vizio says it’s coming to Amazon and Sam’s Club, too, but those don’t appear to have active links yet.